Skip to main content

A Good Internet Contest Really Worth Entering! - Food Blog to Asia

I do some internet marketing, I see a lot more poor internet marketing. Here's a contest which I actually like! Blog to Asia with Pei Wei Asian Diner.



Why is this a well designed internet contest? It's collaborative and social and it all takes place online.  Even after the contest is over it carries on via the ongoing blog.  Picking blogging as the challenge is accessible for people and fun... who doesn't love to write about food? Because blogging is social media, each person who enters the contest is probably already sharing their blog with their personal network of friends - creating a viral marketing effect.

Clearly Pei-Wei has really thought this out. This IS the type of effort which utilizes thoughtful marketing teams with a plan that will carry forward well into 2012 - generating buzz and enthusiasm for their brand.  This is NOT one of these sloppy internet marketing contests that puts American's out of work.

There are so many food bloggers out there right now. This prize is so compelling. I would actually be entering this contest myself - except I already have a conflict. Work. Oh well, maybe next year.

Comments

Popular posts from this blog

Human / Nature

About twelve years ago I didn’t really understand Climate Change but I was actually looking forward to it, sort-of like a good mystery I could become enthralled with.  At the time all I knew was I wanted a different lifestyle, and I thought, maybe Climate Change might make that happen? Maybe my life will actually be better because of it?  I had this fantasy about being a self sufficient bohemian gourmet, growing my own food harvested right in my yard. Mother Earth magazine seemed so bucolic. I wanted the opposite of my cramped apartment in San Francisco. In 2008 Climate Change was just an excuse to make changes, quit a job and move.   I moved East, close to my dad. I didn’t mention anything about Climate Change to my father, a total denier who was a meteorologist when he was in his 20s. There was no amount of practical data that would change his mind. He retired in ’93, with nothing to be stressed about so he simply didn’t care about anything but football, fishing a...

The Unsatisfying Story of Vegan Penn Jillette

Every so often my husband will mention how he’s interested in becoming vegetarian. Yesterday he was telling me about Penn Jillette, the famous comedian from Penn & Teller. He had read how Jillette is now a vegan, saying with personal interest that Jillette said “he feels so much better now.” First I was perplexed, we are both Penn & Teller fans and as performers over the years Penn Jillette struck me as an unapologetic manly man, veganism seems totally at odds with his character. I also barked at my burger loving husband, “What would you eat if you became a vegan? What do you even like that’s vegetarian?” There was no reply because my husband leaves all the food decisions up to me and I am nowhere close to being a vegetarian myself.  I wanted to know more about this so I go online and Google ‘Penn Jillette Vegan’ and found this LA Times article ;  “At 6 feet, 6 inches and 330 pounds, he was hospitalized for his high blood pressure and a 90% heart blockage. Alr...

How to Help Grandparents with Their Technology

I'm sitting here writing this on my dad's old iMac realizing I could have done a better job helping him with technology over the past few years. I feel like a bad daughter, an interaction designer ought to do a lot better for their parents. My dad was very capable, and fiercely wanted his independence, so I didn't bother him.  Still, I was already doing "tech support" for friends and strangers, and I'm realizing now that I could have saved myself a bit of work after he passed me on his gadgets. So here's my advice to people who have an older parent or friend, even if they are not a luddite! Make yourself the Admin. Set up their gmail, give yourself access.  Give them their password, make sure it's super easy to remember but tell them not to reuse this password for any reason anywhere. Set up their iCloud, Amazon Prime, YouTube etc tethered to their new Gmail.  Yes, plug their credit card into these accounts, they're still independent! G...