Skip to main content

A Good Internet Contest Really Worth Entering! - Food Blog to Asia

I do some internet marketing, I see a lot more poor internet marketing. Here's a contest which I actually like! Blog to Asia with Pei Wei Asian Diner.



Why is this a well designed internet contest? It's collaborative and social and it all takes place online.  Even after the contest is over it carries on via the ongoing blog.  Picking blogging as the challenge is accessible for people and fun... who doesn't love to write about food? Because blogging is social media, each person who enters the contest is probably already sharing their blog with their personal network of friends - creating a viral marketing effect.

Clearly Pei-Wei has really thought this out. This IS the type of effort which utilizes thoughtful marketing teams with a plan that will carry forward well into 2012 - generating buzz and enthusiasm for their brand.  This is NOT one of these sloppy internet marketing contests that puts American's out of work.

There are so many food bloggers out there right now. This prize is so compelling. I would actually be entering this contest myself - except I already have a conflict. Work. Oh well, maybe next year.

Comments

Popular posts from this blog

Human / Nature

About twelve years ago I didn’t really understand Climate Change but I was actually looking forward to it, sort-of like a good mystery I could become enthralled with.  At the time all I knew was I wanted a different lifestyle, and I thought, maybe Climate Change might make that happen? Maybe my life will actually be better because of it?  I had this fantasy about being a self sufficient bohemian gourmet, growing my own food harvested right in my yard. Mother Earth magazine seemed so bucolic. I wanted the opposite of my cramped apartment in San Francisco. In 2008 Climate Change was just an excuse to make changes, quit a job and move.   I moved East, close to my dad. I didn’t mention anything about Climate Change to my father, a total denier who was a meteorologist when he was in his 20s. There was no amount of practical data that would change his mind. He retired in ’93, with nothing to be stressed about so he simply didn’t care about anything but football, fishing and food.  

The Unsatisfying Story of Vegan Penn Jillette

Every so often my husband will mention how he’s interested in becoming vegetarian. Yesterday he was telling me about Penn Jillette, the famous comedian from Penn & Teller. He had read how Jillette is now a vegan, saying with personal interest that Jillette said “he feels so much better now.” First I was perplexed, we are both Penn & Teller fans and as performers over the years Penn Jillette struck me as an unapologetic manly man, veganism seems totally at odds with his character. I also barked at my burger loving husband, “What would you eat if you became a vegan? What do you even like that’s vegetarian?” There was no reply because my husband leaves all the food decisions up to me and I am nowhere close to being a vegetarian myself.  I wanted to know more about this so I go online and Google ‘Penn Jillette Vegan’ and found this LA Times article ;  “At 6 feet, 6 inches and 330 pounds, he was hospitalized for his high blood pressure and a 90% heart blockage. Already taki

UX Design Process aka Web Product Design Process

So... I'm on Pinterest updating a 'board' for my portfolio and I discover that other people have pinned my Experience Design Process graphic from my website. Apparently this graphic comes right up in Google Searches if you search on on Experience Design Process. Since the image on my site is small I'm re-posting the graphic here! Can anybody guess what this image was originally create for? I don't know what I was thinking about these colors! So what is going on here? In the middle of the graphic is a series of linear main steps to take in order to design an interactive digital product. The process starts with identifying a project's goals and ends with meeting those goals. In order to meet those goals you need to do some careful work... Surrounding the steps are a set of tasks (or methodologies) to perform in order to complete each step of the process. Over-arching the entire process are guidelines like "vetting" and "informed iteratio