Skip to main content

Posts

Showing posts with the label SEO

Keep it Fresh - Search Engine Optimization

I am not a good writer. I know some amazing writers and I am not one of them. I'm a designer, a visual person, I'm all 'show' and not so great at telling. This is a problem on the web because it doesn't matter how beautiful my designs are or how amazing a photo might be, search engines are blind to images. Lori Culwell's recent article in the Huffington Post reminded me of my SEO rule number 1 - a rule which for some reason I have a very difficult time getting people to comprehend - which is simplistically "SEO is all about content".  I guess that is very simplistic because here is Lori's take; "There is not a week that goes by in my capacity as a Search Engine Optimization and Marketing Professional (a field I've been working in since the dotcom boom in San Francisco) where someone doesn't email me to say some combination of the words "Can you fix my metatags? My site has a really high bounce rate." So, my answer th...