Informational Geometry

Many people don't know that I dabble in a little online marketing as well as doing Interface and User Experience Design. This internet marketing helps me observe a much greater view of the people's online landscape. It's making me a better UX designer since I can see all the complex connections that data and people make together. Nowadays many small business people are asking me for help with social networks and social media marketing. They say things like, "I just don't know where to begin," really lost sounding remarks. Groupon scares the crap out of people, it's perceived as a business killer. And Foursquare is confusing, lots of people don't "get it". It seems like regular people are just now getting comfortable with Facebook. Anyway... here are my top 10 web marketing rules designed to help you use social media like a pro.  Marketing Rule #1 - Reciprocate!  The social web is … social . People don’t want to talk, they want to conve...

Crowdsourcing is this new way to get really cheap design work done. By using the internet to 'source' a large group of people to check out your project, you can get designers to propose ideas to you in a 'contest' like system. Effectively, crowdsourcing creates a 'marketplace' for design work, but since one designer 'wins' a job, many more designers loose... Here's a Wired magazine post explaining crowdsourcing and some issue facing designers (note, the comments are great): Is Crowdsourcing Evil? The Design Community Weighs In I DO think these sites are disruptively evil, and it's not because I don't think other organizations deserve affordable design. Crowdsourcing encourages cheapness and impatience from potential clients. These websites imply to clients that they'll get Saks like quality design work at Walmart prices, all at internet speed... but the design process doesn't actually work that way. Worse than marginalizing the design...

This week, whilst crashing at Fran's in Baltimore I'm super busy. Would you believe I have a ton of freelance? It feels GREAT to finally be free from an office, truly independent, and best of all not paying rent . Hooray! I'm sooooo busy I probably wont be posting any more this week. OK maybe some Radar posts see the nifty picture window on the side. Next week it's my first foray back up to New York City where I'll be talking to some peeps and scouting out new work.

This piece is just cracking me up. I think every single client this year has fallen victim to the hype. I guess this means I cannot do reflections anymore. awe. (It is very nice to see an old whetstone elementary school friend in this presentation) | View | Upload your own