Informational Geometry

Studioroom is pleased to announce the launch of an all new website, with all new branding for The San Francisco School of Massage . At first this project was daunting, trying to create a new logo for a venerated massage school. The world of massage makes me think of crystals, lavender and "new age" music. Most of what we see that is massage related are spa brochures and websites showing some woman relaxing in a peaceful setting. None of these things honestly depict a massage school. The task: Create a logo for a massage school that alludes to human anatomy without being too literal.   Logo design is an iterative process. So I started out with an exhaustive typeface search, then explored ideas for artwork. Through the process, clients and designer alike explore many logo variations and can determine what design works for the client's business... ...Winding up with a final logo design, and then translating that design into a website  - it's one of Studioroom...

I am pleased to announce the all new for 2008 Like.com . This was a cool little redesign project I got to work on around Christmas. Like is a shopping search engine, which previously did not have a design targeted to it's intended audience, all us women! Now it does. It was a pleasure to work with Pedro Sostre , Like's Creative Director. We managed to come up with a new design that is fresh while still on target, and not a total web 2.0 cliche. The new brand developed easily translates into a great, functional, web UI with no rounded corners, reflections, or gradient over-use. Check out the purple star!