I wish everybody involved in building websites, everyone , to take a look at this presentation from Agile 2008. This presentation basically explains how the whole process should work, and why. It's too revealing to summarize, you just just have to check it out. The Wisdom of Experience by Alan Cooper http://www.cooper.com/journal/agile2008/ OK fine here's a quote, " No competent business person would choose speed over correctness if they had confidence in the outcome. " Thanks.