Informational Geometry

Many people don't know that I dabble in a little online marketing as well as doing Interface and User Experience Design. This internet marketing helps me observe a much greater view of the people's online landscape. It's making me a better UX designer since I can see all the complex connections that data and people make together. Nowadays many small business people are asking me for help with social networks and social media marketing. They say things like, "I just don't know where to begin," really lost sounding remarks. Groupon scares the crap out of people, it's perceived as a business killer. And Foursquare is confusing, lots of people don't "get it". It seems like regular people are just now getting comfortable with Facebook. Anyway... here are my top 10 web marketing rules designed to help you use social media like a pro.  Marketing Rule #1 - Reciprocate!  The social web is … social . People don’t want to talk, they want to conve...

Wow, how difficult is it to update one's own portfolio? That only took about um... a year! Well I launched something, and it's not even done! At least some of my more interesting and newest projects are now represented in my portfolio. Projects like Veggie Trader , Path 101 , & Alaska Urological . Samples for older work, like Massify and Bounty Jobs are still available for anybody wanting to see more IA and interaction design, but you have to ask to see this work. In the next couple of weeks I'll be fleshing out Studioroom and adding more details to the portfolio and to my process. Since Studioroom does different types of design work there's more than one process. Right now we're emphasizing the User Experience Design process which is for software products more than for simple websites. If you or your organization is trying to design a web application and are strugging with the User Experience Design, please contact me . My UX process is illustrated below, and...

The internet and video go really well together. The internet and research goes really well together. Put it all together and you get... an easy way to distribute great content to a broad audience. Here IDEO has shared their research video about Obesity. It does a very good job at illustrating the complexities of making healthy food choices. Helping people make well informed choices is a design problem. A Lens on Obesity, a Short Documentary from IDEO on Vimeo .