Skip to main content

Mini Site Review - WhiteHouse.gov Reality Check

I am completely impressed by the Obama White House's approach to communications. Not only is the White House website beautiful, it's also very useful and informative. Whitehouse.gov is a case study for how businesses and agencies should use the web to connect with their audience.

The key is to:
1. Communicate clearly
Notice you don't see vague or ambiguous links that are designed to entice clicks - just strait forward, easy to read content.

2. Create relevancy by focusing on your content
The interface is elegant, it does not get in the way of the important messages and it's easy to find the information that is most important to you.

3. Make it a three way conversation
It's so easy these days to communicate with everyone. Sites that employ conversational methods engage people and create a positive experience. Using channels like email, facebook and twitter grow the conversation to a larger audience.

Here's my mini review...
(click to see my larger comments)
Labels:

Comments

  1. Anonymous12:53 PM, October 13, 2009

    Mr. President. Consider your promise for a healthcare bill for all the people. Stand up to the insurance industry. We need healthcare for country, not insurance companies. Strong public option seems necessary to me. We have good (too expensive) insurance. Too many families do not and I fear if cost continues to increase our company will drop us. We are retired. Thank you. Nancy

    ReplyDelete

Post a Comment

Popular posts from this blog

Human / Nature

About twelve years ago I didn’t really understand Climate Change but I was actually looking forward to it, sort-of like a good mystery I could become enthralled with.  At the time all I knew was I wanted a different lifestyle, and I thought, maybe Climate Change might make that happen? Maybe my life will actually be better because of it?  I had this fantasy about being a self sufficient bohemian gourmet, growing my own food harvested right in my yard. Mother Earth magazine seemed so bucolic. I wanted the opposite of my cramped apartment in San Francisco. In 2008 Climate Change was just an excuse to make changes, quit a job and move.   I moved East, close to my dad. I didn’t mention anything about Climate Change to my father, a total denier who was a meteorologist when he was in his 20s. There was no amount of practical data that would change his mind. He retired in ’93, with nothing to be stressed about so he simply didn’t care about anything but football, fishing a...
Post a Comment
Read more

The Unsatisfying Story of Vegan Penn Jillette

Every so often my husband will mention how he’s interested in becoming vegetarian. Yesterday he was telling me about Penn Jillette, the famous comedian from Penn & Teller. He had read how Jillette is now a vegan, saying with personal interest that Jillette said “he feels so much better now.” First I was perplexed, we are both Penn & Teller fans and as performers over the years Penn Jillette struck me as an unapologetic manly man, veganism seems totally at odds with his character. I also barked at my burger loving husband, “What would you eat if you became a vegan? What do you even like that’s vegetarian?” There was no reply because my husband leaves all the food decisions up to me and I am nowhere close to being a vegetarian myself.  I wanted to know more about this so I go online and Google ‘Penn Jillette Vegan’ and found this LA Times article ;  “At 6 feet, 6 inches and 330 pounds, he was hospitalized for his high blood pressure and a 90% heart blockage. Alr...
Post a Comment
Read more

My Awesomely Surreal Experience at Facebook’s F8 c.a. 2007

It was about this time 11 years ago that Facebook opened up to the world. It was Spring in San Francisco and I was working a little stint at prosper.com. The CTO and Product Manager were a couple of well connected Stanford guys, and one day we were driving down to Palo Alto to go to Facebook’s headquarters. I didn’t really get what was going on. Although some of my other colleagues were encouraging me to check out Facebook for it’s interface and interaction design, I had never gotten on the site. I didn’t possess a dot EDU email address, I was too old for that for RISD. So there I was cruising down to Palo Alto with two guys to go meet with Dave Morin not really knowing what the heck was going on. We breeze into Facebook’s office, greeted by Dave right away. It was a really cool office and people we met were young, and this was not the kind of start-up I was used to. Prosper's CTO had been my boss at a previous job. Facebook was effortlessly cool compared to that company my old b...
Post a Comment
Read more