Skip to main content

Mini Site Review - WhiteHouse.gov Reality Check

I am completely impressed by the Obama White House's approach to communications. Not only is the White House website beautiful, it's also very useful and informative. Whitehouse.gov is a case study for how businesses and agencies should use the web to connect with their audience.

The key is to:
1. Communicate clearly
Notice you don't see vague or ambiguous links that are designed to entice clicks - just strait forward, easy to read content.

2. Create relevancy by focusing on your content
The interface is elegant, it does not get in the way of the important messages and it's easy to find the information that is most important to you.

3. Make it a three way conversation
It's so easy these days to communicate with everyone. Sites that employ conversational methods engage people and create a positive experience. Using channels like email, facebook and twitter grow the conversation to a larger audience.

Here's my mini review...
(click to see my larger comments)
Labels:

Comments

  1. Anonymous12:53 PM, October 13, 2009

    Mr. President. Consider your promise for a healthcare bill for all the people. Stand up to the insurance industry. We need healthcare for country, not insurance companies. Strong public option seems necessary to me. We have good (too expensive) insurance. Too many families do not and I fear if cost continues to increase our company will drop us. We are retired. Thank you. Nancy

    ReplyDelete

Post a Comment

Popular posts from this blog

BEWARE Work on the Web? Get Spammed!

The really sad thing is, I suspect I've been 'sold out' by a sub contractor I worked with last Fall. This person was found through a freelancing (outsourcing) website called rentacoder.com. It was my project manager's idea to use rentacoder.com, not mine. I suspect this sub contractor posted my gmail email address to a message board where con artists look for personal info. Thanks. I get some very sophisticated spam, such as this email I just received: - - - Bernard Lee show details Mar 24 (23 hours ago) Dear Stephanie I am Bernard Lee, a legal practitioner.Please be patient and absorb the contents of this email which I believe is a message that will be beneficial to the both of us. I am the legal representative to Late Julius Sawchenko.who herein after shall be referred to as my late client.He died in March 2006 as a result of heart condition. Basically,my aim of writing you is to assist me secure the funds left behind by my client before it is confiscated or decla...
8 comments
Read more

Human / Nature

About twelve years ago I didn’t really understand Climate Change but I was actually looking forward to it, sort-of like a good mystery I could become enthralled with.  At the time all I knew was I wanted a different lifestyle, and I thought, maybe Climate Change might make that happen? Maybe my life will actually be better because of it?  I had this fantasy about being a self sufficient bohemian gourmet, growing my own food harvested right in my yard. Mother Earth magazine seemed so bucolic. I wanted the opposite of my cramped apartment in San Francisco. In 2008 Climate Change was just an excuse to make changes, quit a job and move.   I moved East, close to my dad. I didn’t mention anything about Climate Change to my father, a total denier who was a meteorologist when he was in his 20s. There was no amount of practical data that would change his mind. He retired in ’93, with nothing to be stressed about so he simply didn’t care about anything but football, fishing a...
Post a Comment
Read more

Takashi Murakami at the Brooklyn Museum

Blog confessional #1 I don't like anime, I don't like manga. This is very uncool , I know, but there's something about these genres which is just annoying. Perhaps it's the bad writing, the usually offensive depiction of female characters, or maybe I've never seen any good ani-manga. Photo by Collin David, originally posted on Collectorsquest.com Confession #2, it was the Louis Vuitton that got me into the Brooklyn Museum to see the Murakami show. Takashi Murakami had collaborated with the LV to create some fabulous limited edition bags and accessories which I needed to see! So off I went. Once I was there I found the actual show to be exceptional and full of surprises. Sure I liked all the stylistically cute characters, of course I loved all the candy like colors... you can never go wrong with pink and purple on platinum. I was surprised at how sophisticated and grown up a lot of the work is. I'm not so sure you want to bring your kids to this one unless you w...
5 comments
Read more