Friday, April 5, 2013

Be Shameless - The Art of Self Promotion on the Web

Nobody promotes themselves more shamelessly than my client Kevin O'Malley.  Kevin is a children's book illustrator and he literally walks around with a pad of paper in his hand, he's constantly drawing, at the coffee shop, in the park, everywhere. After Kevin cranks out another instant masterpiece (just like Picasso)  - he gives it away! Seriously. He gives away the drawing. Kevin WAS ALREADY a  walking social network and he didn't even know it. I must have mumbled a couple of things to him over time about the internet. We friended on Facebook where Kevin posts a lot of his drawings and works in progress.  I told Kevin that he should blog and maybe get on Pinterest - since he's already posting drawings to Facebook he mine as well post to a couple more websites.  Kevin took these suggestions but still... his website was out of date.  Kevin still needed a "hub".  So he  turned to us, and we made him a new website.

Thanks to Kevin's incredible content, it was easy to make him a great new website.  Now, anybody that wants to stay on top of Kevin's latest happenings, weather they are drawings or new books, can do so very easily at booksbyomalley.com.

The funny thing about using the internet to promote yourself is, it's really easy... It's really easy BUT you need to get 'set-up' first. Here's what we did for Kevin:
  1. Redesigned and re-coded his website (to make the most out of Google)
  2. Strategically added his YouTube videos to his website
  3. Got him on Pinterest and embedded a live feed of his illustrations on his website
  4. Helped Kevin set-up a blog to start blogging his works
  5. Tethered his blog and his Facebook page to the website 
  6. Added press with cross linking to enhance everything
  7. Massaged Google for Kevin
Now, all Kevin needs to do is just tell people "please check out my website and tell your friends to check it out too!"  Now, whenever he shows off his illustrations, which is all of the time, he just needs to continue being shameless.

And so should I...

Here is MY Pinterest board with some of my portfolio work. Please contact me for your social media hub.

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1 comment:

  1. Kevin rocks...if you want him to visit your school and regale the kids, check out his website for more information! If the video on the homepage doesn't make you laugh you might need a sense of humor transplant!

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