Tuesday, August 11, 2009

Mini Site Review - WhiteHouse.gov Reality Check

I am completely impressed by the Obama White House's approach to communications. Not only is the White House website beautiful, it's also very useful and informative. Whitehouse.gov is a case study for how businesses and agencies should use the web to connect with their audience.

The key is to:
1. Communicate clearly
Notice you don't see vague or ambiguous links that are designed to entice clicks - just strait forward, easy to read content.

2. Create relevancy by focusing on your content
The interface is elegant, it does not get in the way of the important messages and it's easy to find the information that is most important to you.

3. Make it a three way conversation
It's so easy these days to communicate with everyone. Sites that employ conversational methods engage people and create a positive experience. Using channels like email, facebook and twitter grow the conversation to a larger audience.

Here's my mini review...
(click to see my larger comments)

Monday, August 3, 2009

I Wish There Was Better, More Sustainably Raised Food Here...

Oh wait, there IS!
Swap your homegrown produce on Veggie Trader


One of the painful things about moving from San Francisco to Baltimore is the lack of good food sources here in Baltimore. Healthy local foods of all kind flood San Francisco and the result is a food paradise for everybody. Shoppers have hundreds of choices, from great small stores, abundantly rich farmer's markets, and of course all those epic restaurants. SF has SO MUCH local bounty, you take it for granted. Here in Baltimore I'm actually shocked and appalled by the lack of good produce and variety.

The thing that frustrates me about the food situation here in the Mid Atlantic is that it simply does not have to be this way. Plants grow well here, there's plenty of sun and rain. Spring, summer & fall are all good growing climates here. There's NO EXCUSE for bad food and certainly for lack of choice!

Why can't the Mid Atlantic experience an Alice Waters/Michael Pollan inspired food renaissance? Aren't we decades overdue?