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Showing posts from November, 2010

A Good Internet Contest Really Worth Entering! - Food Blog to Asia

I do some internet marketing, I see a lot more poor internet marketing. Here's a contest which I actually like! Blog to Asia with Pei Wei Asian Diner.



Why is this a well designed internet contest? It's collaborative and social and it all takes place online.  Even after the contest is over it carries on via the ongoing blog.  Picking blogging as the challenge is accessible for people and fun... who doesn't love to write about food? Because blogging is social media, each person who enters the contest is probably already sharing their blog with their personal network of friends - creating a viral marketing effect.

Clearly Pei-Wei has really thought this out. This IS the type of effort which utilizes thoughtful marketing teams with a plan that will carry forward well into 2012 - generating buzz and enthusiasm for their brand.  This is NOT one of these sloppy internet marketing contests that puts American's out of work.

There are so many food bloggers out there right now. T…

Turkey Confidential - I am Homeless but Thankful

Full mea culpa - I am homeless. That's right, I am a homeless graphic and interface designer.  I bet millions of other Americans are thinking, "How did this happen to me?" but I don't feel too bad about it because I have a lot to be grateful for. Like my four personal computers. I may be homeless but I have plenty of work! No time to be sad, got some feeds to read and emails to check! At least I have a lot of friends online...

I am listening to NPR. They are talking about car accidents, death and paralysis. I feel good! But kind of afraid to walk across the street. I sit in front of one of my computers - listening to other people sharing sadness. After a few minutes of sadness I need a break. I log into facebook seeking happiness... Nicole says she's in her Studio. Karmina is going on a holiday. Helen is posting more baby photos. I wish I had a studio, or could go on a holiday... I am glad I'm not posting baby photos though because where would my baby sleep? …

Robots in the Grocery Store, Marketers in Your Food

My local Giant Foods has been bugging me. It seems like the experience of shopping there keeps getting more ghetto (and it's not even in Baltimore). I go out of my way to shop at other stores because frankly I'm annoyed by all the new technology in my neighborhood  Giant. Technology that seems to be designed to police shoppers rather than to help them accomplish their actual mission of buying food.


7 Reasons Why Robots And Groceries Don't Work
Unemployment is at its highest in decades so why the heck are supermarkets replacing jobs with robots? By robots I mean, robo-cashiers. At the Giant Foods by my house when you walk in you can pick up this hand-held scanner. As you move around the super market you essentially ring yourself up while you shop. All this technology sounds handy, and this may be a boon to the anti-social or impatient, but there are fundamental problems with this;

#1 It's obviously very expensive to develop and deploy this type of technology. Couldn'…