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Showing posts from July, 2017

Steph's Advice to Fix Uber

Dear Uber,
Here we are. You've finally canned Travis Kalanick, what took you so long? You used to be cool but that was like, four years ago. For the past couple of years it just feels like you've been coasting off of your success from the past. How much longer can that go on? I guess if I was being showered with VC gold I would be hanging onto those old victories too. But you're a tech company, you provide a service to consumers, haven't you learned anything from your neighbors at Apple and Google about delighting customers? I'm sorry but you need to try harder. Your vision needs to be much much bigger, and it needs to include people outside of the C suite or Uber won't last.

If I may give some advice to your product, UX, and marketing teams it would be this:

Build up your brand I know, I know, you think you did this already. But you didn't. I have never seen a single ad from Uber encouraging me to ride. No TV ads, no radio, no print ads, not even internet …