I do some internet marketing, I see a lot more poor internet marketing. Here's a contest which I actually like! Blog to Asia with Pei Wei Asian Diner.
Why is this a well designed internet contest? It's collaborative and social and it all takes place online. Even after the contest is over it carries on via the ongoing blog. Picking blogging as the challenge is accessible for people and fun... who doesn't love to write about food? Because blogging is social media, each person who enters the contest is probably already sharing their blog with their personal network of friends - creating a viral marketing effect.
Clearly Pei-Wei has really thought this out. This IS the type of effort which utilizes thoughtful marketing teams with a plan that will carry forward well into 2012 - generating buzz and enthusiasm for their brand. This is NOT one of these sloppy internet marketing contests that puts American's out of work.
There are so many food bloggers out there right now. This prize is so compelling. I would actually be entering this contest myself - except I already have a conflict. Work. Oh well, maybe next year.