Skip to main content

UX Design Process aka Web Product Design Process

So... I'm on Pinterest updating a 'board' for my portfolio and I discover that other people have pinned my Experience Design Process graphic from my website. Apparently this graphic comes right up in Google Searches if you search on on Experience Design Process. Since the image on my site is small I'm re-posting the graphic here! Can anybody guess what this image was originally create for?

Web Product Design Process Graphic

I don't know what I was thinking about these colors!

So what is going on here?
In the middle of the graphic is a series of linear main steps to take in order to design an interactive digital product. The process starts with identifying a project's goals and ends with meeting those goals. In order to meet those goals you need to do some careful work... Surrounding the steps are a set of tasks (or methodologies) to perform in order to complete each step of the process. Over-arching the entire process are guidelines like "vetting" and "informed iteration" (shown in the yellow zone).  Some tasks overlap steps and the entire process is meant to be collaborative and iterative, which means you could repeat tasks based on what you learn from testing or research. Or you'd repeat tasks until you get something right. OR you could repeat the entire process over again based on what you learn the first (or second, or third) time around. You'll notice that one of the first tasks is "Requirements Gathering" which includes getting together all the content and data you want in your product. You'll need something to research, plan and design around. These requirements should map to your end goals when you look analytics reports and you see how people are using your product, and how much it's growing.

Here are the steps in the process:

We start every project by identifying the project's goals

Then we research the audience and competitors to identify unique opportunities

We map out a plan, and tailor it with each client to suit their individual needs

We put together all the components (language, images, and interactions) to create a coherent design system

We prototype our work to ensure important details are captured in an interactive format, and to make the hand-off between designer & engineer as smooth as possible

Testing tells us if we're successful in reaching our goals. Some projects require testing and iterative design phases (hence the planning)

Conversions. Growth. New connections with more users. This is how we measure goals.

Comments

Popular posts from this blog

NECO Alliance Rebates - Maytag, Samsung Appliance Rebates are Complete Bullshit

I just got tricked out of $300 I was told I was going to rebates from the purchase of my brand new $1500 Samsung refrigerator & Maytag dishwasher. Now, I can't recommend buying anything Samsung, Maytag, OR from Cummins Appliance after this customer experience.

Here's ONE of the incredibly lame emails I just received from NECO Alliance

Thank you for participating in the SAMSUNG APPLIANCES MARCH NECO ALLIANCE VISA REWARD CARD promotion. (March promotion? Never knew that...)

Your request for a rebate has been received and is being processed.

Unfortunately your rebate was rejected due to the following reason(s):
 -RECEIVED PAST POSTMARK (Gee, there was no deadline on my form!)


       *** DO NOT REPLY TO THIS EMAIL ADDRESS ***
This email has been generated by an automated service machine.
   Emails sent to this address WILL NOT be responded to.
(You SUCK!)
 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

I guess I sent the rebate …

How to Help Grandparents with Their Technology

I'm sitting here writing this on my dad's old iMac realizing I could have done a better job helping him with technology over the past few years. I feel like a bad daughter, an interaction designer ought to do a lot better for their parents. My dad was very capable, and fiercely wanted his independence, so I didn't bother him.  Still, I was already doing "tech support" for friends and strangers, and I'm realizing now that I could have saved myself a bit of work after he passed me on his gadgets. So here's my advice to people who have an older parent or friend, even if they are not a luddite!

Make yourself the Admin.
Set up their gmail, give yourself access.  Give them their password, make sure it's super easy to remember but tell them not to reuse this password for any reason anywhere.

Set up their iCloud, Amazon Prime, YouTube etc tethered to their new Gmail.  Yes, plug their credit card into these accounts, they're still independent! Give them their…