Skip to main content

Keep it Fresh - Search Engine Optimization

I am not a good writer. I know some amazing writers and I am not one of them. I'm a designer, a visual person, I'm all 'show' and not so great at telling. This is a problem on the web because it doesn't matter how beautiful my designs are or how amazing a photo might be, search engines are blind to images.

Lori Culwell's recent article in the Huffington Post reminded me of my SEO rule number 1 - a rule which for some reason I have a very difficult time getting people to comprehend - which is simplistically "SEO is all about content".  I guess that is very simplistic because here is Lori's take;

"There is not a week that goes by in my capacity as a Search Engine Optimization and Marketing Professional (a field I've been working in since the dotcom boom in San Francisco) where someone doesn't email me to say some combination of the words "Can you fix my metatags? My site has a really high bounce rate."

So, my answer this question is: yes, I can fix your metatags. There is a slight (a very slight) possibility that you've put something really awesome up on your website, and that because the site is wrapped in Flash, or your web guy didn't know anything about keyword analysis or where to put the tags, Google is not finding it, and that's why no one is coming. But, can I just be honest here? The high bounce rate is the giveaway. The fact that once people get to your website they leave, because YOU'RE NOT TELLING THEM ANYTHING NEW, is what lets me know that all the SEO in the world is not going to help you. ..."

So yeah. Translation, get a copy of Dreamweaver or Contribute or start blogging or do something to change up the content on your website more than once a year. For a website to get a decent SEO ranking you have to keep your content, I mean your TEXTUAL content fresh every week or so. There is no amount of photoshop magic that can possibly be done to make Google rank one page over another.

Design and visual elements absolutely do affect a site's bounce rate (how long a visitor stays on the site once they find it) but these have no affect on SEO. My recommendation is always have a beautiful website and always keep the content fresh.

Get more SEO advice in Lori's book:

Comments

Popular posts from this blog

NECO Alliance Rebates - Maytag, Samsung Appliance Rebates are Complete Bullshit

I just got tricked out of $300 I was told I was going to rebates from the purchase of my brand new $1500 Samsung refrigerator & Maytag dishwasher. Now, I can't recommend buying anything Samsung, Maytag, OR from Cummins Appliance after this customer experience.

Here's ONE of the incredibly lame emails I just received from NECO Alliance

Thank you for participating in the SAMSUNG APPLIANCES MARCH NECO ALLIANCE VISA REWARD CARD promotion. (March promotion? Never knew that...)

Your request for a rebate has been received and is being processed.

Unfortunately your rebate was rejected due to the following reason(s):
 -RECEIVED PAST POSTMARK (Gee, there was no deadline on my form!)


       *** DO NOT REPLY TO THIS EMAIL ADDRESS ***
This email has been generated by an automated service machine.
   Emails sent to this address WILL NOT be responded to.
(You SUCK!)
 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

I guess I sent the rebate …

UX Design Process aka Web Product Design Process

So... I'm on Pinterest updating a 'board' for my portfolio and I discover that other people have pinned my Experience Design Process graphic from my website. Apparently this graphic comes right up in Google Searches if you search on on Experience Design Process. Since the image on my site is small I'm re-posting the graphic here! Can anybody guess what this image was originally create for?


I don't know what I was thinking about these colors!

So what is going on here?
In the middle of the graphic is a series of linear main steps to take in order to design an interactive digital product. The process starts with identifying a project's goals and ends with meeting those goals. In order to meet those goals you need to do some careful work... Surrounding the steps are a set of tasks (or methodologies) to perform in order to complete each step of the process. Over-arching the entire process are guidelines like "vetting" and "informed iteration" (show…

How to Help Grandparents with Their Technology

I'm sitting here writing this on my dad's old iMac realizing I could have done a better job helping him with technology over the past few years. I feel like a bad daughter, an interaction designer ought to do a lot better for their parents. My dad was very capable, and fiercely wanted his independence, so I didn't bother him.  Still, I was already doing "tech support" for friends and strangers, and I'm realizing now that I could have saved myself a bit of work after he passed me on his gadgets. So here's my advice to people who have an older parent or friend, even if they are not a luddite!

Make yourself the Admin.
Set up their gmail, give yourself access.  Give them their password, make sure it's super easy to remember but tell them not to reuse this password for any reason anywhere.

Set up their iCloud, Amazon Prime, YouTube etc tethered to their new Gmail.  Yes, plug their credit card into these accounts, they're still independent! Give them their…