Thursday, June 21, 2007

The New York Times is Wrong - Online Sales Are Slowing Due to Bad Design

This Sunday the New York Times reported that growth in online retail is slowing. They cited the usual vague business analysis of why ecommerce is expected to slow, while overlooking obvious design and user experience reasons as to why this is happening.

Read the article:
I would argue that the user experience of shopping online is stale and outdated.

Most online store 'templates' are much smaller than they need to be.
They look as if they we're designed 7 years ago and never updated to be targeted for newer, larger monitors.

Many top ecommerce sites really don't take advantage of todays high speed, broadband, connectivity in their UI.
For example, today we have the ability to offer consumers HD (high definition) photos of products, but we don't. In fact, I'm sure retailers already have HD product photos for use in print catalogs, so why can't they leave them in high resolution when they put them online?

And there's so much more that would be easy for retailers to do...

In short, its frustrating to shop online now knowing that it could be so much better. I think people have the feeling like retailers 'don't care' enough remodel, update, and really manage their online stores.

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