The Christmas that Wasn't. It's been decades, literally, since I last experienced what happened this past Christmas. When was the last time you've been taunted by some toy (NintendoWii , PS3) that you couldn't even own? This past holiday season was riddled with the spectre of other very major products too, like Windows Vista, which was supposed to ship last Fall but got delayed. Rumors abounded about the iPhone, but after MacWorld (and CES ) we still have to wait months to get our hands on this tech fantasy item. What's the point? When did false expectations become normal communication? Is this a trend that will continue? Will consumers learn and copy this behavior? Will this become, normal? Here's an example to illustrate why I think this way of communicating is bad. Imagine your friend Sally rang you up and you have this conversation: Sally: "I have something really important to tell you!" You: "What is it? What's going on?" Sally: ...
fitting all the pieces together