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Showing posts from August, 2012

User Experience Design is Not a Sprint - It's a Process

One of the biggest problems I see in my design practice is the design "sprint". A sprint is where a designer (like me) will crank out a lot of various designs very quickly. I can do this, I am good at it actually, but it's a bad way to do interface design. Sprints came from the advertising agency world and really has zero place in web product development. I think a lot of people don't understand how to do SCRUM / Agile development and assume that you can "go Agile" with design by having your designer do sprints.

On the left are Olympic sprinters running for gold. They are competing with other sprinters simply to be fastest.  The one and only goal in this competition is speed. Only one person wins. On the right is a tomato plant from my garden bearing 50+ tomatoes and it's still growing, a lot. I think this is a good metaphor for technology start-ups since the tomato follows a growthprocess to bear fruit.

The tomato starts as a seed (the founder's …