Friday, August 8, 2008

Is Your Website a Turn-Off to Women?

Are most of your users female? Statistically women spend more money, and make more household purchasing decisions than men do. Are you loosing business on the net because your site isn't targeted to your audience?

I found this research article on the BBC about gender bias within web design. I think most internet professionals already know this, but they don't really practice it. I thought it'd be fun to share.

Website design is 'biased to men'
Websites could be missing their target audiences because their design is biased towards what appeals to men, researchers have found.

...Co-researcher Dr Rod Gunn said: "The statistics are complicated, but there is no doubt about the strength of men's and women's preference for sites produced by people of their own sex."

His research colleague, Gloria Moss, added: "What we have found is that organisations are not considering how they can tailor their websites to appeal to their entire target audience. ...

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